Editorial: For 4k's sake

Staff · Issue 80, Sep/Oct 2014 · pp. 4

Products mentioned: Sony RX100 III, Sony RX100 II

Editorial For 4k’s sake Unless you’ve just got back from a trip to Mars and are still busy unpacking you can’t help but have noticed that there is a new standard on the block in video - 4k. It’s the latest in the video manufacturers relentless drive to gain direct access to your wallet via your credit card. Now there’s absolutely no doubt that the image produced by a correctly used and well set up 4k video camera will impress even the most jaded eye. There is detail in the detail which is drop dead gorgeous. Add that most 4k cameras can shoot smoothe slo- mo and you have a magnetic package designed to lock onto the stripe on your credit card. The final, clever barb on the baited hook is that footage shot on 4k but downsampled to 2k is better than existing 2k. That’s the perfect angle to hook all those who, like myself, are more than happy with 2k. -the promise that your 2k footage can lo…