There will always be a new one along very soon

Staff · Issue 59, Mar/Apr 2011 · pp. 4

Products mentioned: Panasonic GH2, 14-140mm kit lens, 100-300mm telezoom

Editorial There will always be a new one along very soon I feel sorry for todays housing manufacturers, I really do and in a way also for the camera manufacturers. The latter need to constantly develop new models to tempt our wallets and when they’ve squeezed all they can out of a format, they create another one to shift the goal posts. The former, the housing manufacturers, that is, have to work at mercurial speed to keep up with the major camera manufacturers before they go and introduce a new model or, worse still, let it be known that there will be a new model imminently. Nothing gives the market more jitters than the thought of buying a camera which might be old hat in a couple of weeks. I can understand why major camera manufacturers are very secretive about their developments but it would really help our industry if they would involve our housing manufacturers early on in the desi…