A car for the underwater photographer

Alex Mustard · Issue 39, Nov/Dec 2007 · pp. 27–28

Products mentioned: Nissan NV200

During 2006 I was approached by Nissan who were planning to design and build a concept car for the Tokyo Motor show in late October 2007. This was to be no ordinary car designed for mass market appeal. No this was a niche product aimed specifically at my needs as an underwater photographer. I did point out that a boat would be more traditional, but Nissan knew there would be multiple benefits for both its designers and future cars by exploring such an unusual design direction. The vehicle is called the Nissan NV200 and this is a short article about some of its features. Shiro Nakamura, senior vice president and chief creative officer at Nissan Motor Co. takes up the story, “Nissan prides itself on designing its cars to fulfil the needs and requirements of its customers. For NV200 we have taken that guiding principle quite literally and created a vehicle for one specific customer. But it …