Julians' magic

Staff · Issue 1, Aug 2001 · pp. 8–9

Featureunderwater photographyadvertising campaignblack and white photographyA.P.ValvesBuddy BCDLittle CaymanNikon F90xfisheye lens

Products mentioned: Buddy BCD, Nikon F90x, Nikkor 16mm f2.8 AF-D fisheye, Subal housing, Fuji Neopan 400, Imacon Flextight Precision II, Live Picture 2.6.2, PhotoShop 6

I had been in contact with Jeff Parker, Marketing director at A.P.Valves,and he’d seen my underwater images on my web site. We finally met at LIDS 2000 and over a coffee looked through my portfolio, talked about photography and how we could work together on an advertising campaign. My underwater work has always been personal work. Often it is shot when I’m taking a summer break from the studio and I consider it very important to be shooting these images for myself, with no brief and no art director. The outcome of my meeting with Jeff was that I’d go away and shoot a series of strong images where the diver in each shot was wearing a Buddy BCD. The shots would be used for A4 ads and A3 posters. Okay, so there was a brief of sorts but a very loose one. I was more than happy with this arrangement and so away I went for two weeks to Little Cayman, with my buddy and model Kim Linford. The Cay…

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