Behind the Magic

Alex Mustard · Issue 26, Sep/Oct 2005 · pp. 23–27

Products mentioned: Magic Filter, Nikon D100, Nikon D2x, Nikon D70, Nikon F100, Subal housing, Kodak Wratten CC Red series, UR Pro CY filter, UR Pro SWCY filter

Just over a week ago, Peter Rowlands and I sold our first Magic filter! Magic is a new type of filter we have developed for producing digital colour images using only ambient light underwater! In this article I want to share with you my experience of how a private project turned, as a result of beer-fuelled banter, into a product we could potentially sell to a digital SLR photographer anywhere in the world! I don’t want this article to read like a press release or a sales pitch, instead I hope it provides some insight into the process of what goes into producing a new piece of kit. Visit the website if you want to read the sales pitch at www.magic- filters.com although you still won’t find the hard sell. We are just enthusiasts trying to help out others like us, who are addicted to taking images underwater. To start at the beginning, my interest in filters really began in the Red Sea in …