Fuji Finepix F710 and WP-FX701 housing

Staff · Issue 20, Aug/Sep 2004 · pp. 24–26

Products mentioned: Fujifilm FinePix F710 Zoom, WP-FX701 housing, xD-Picture Card, NP-40 battery, Inon lens adapters

The FinePix F710 Zoom enters Fujifilm's range as a partner to the FinePix F700 Zoom but now has a 4x zoom lens, widescreen LCD display and a pop-up flash. In recognition of the growing popularity of the widescreen format used in a range of consumer electronics products, the FinePix F710 Zoom incorporates a new 2.1" widescreen LCD for image capture and playback of 16:9 format images - a picture size adjusted for optimised playback on widescreen televisions. The 16:9 format on the F710 is similar to many video cameras and is not true 16:9. It achieves the format by chopping the top and bottom of the 4:3 frame and elongating it. On video cameras this results in a loss of quality but the F710 achieves this with virtually no loss. In truth it would be possible to achieve the same effect by cropping your conventional format images but you would have to do this frame by frame which would be ver…