Underbathwater Photographer of the Year 2020

Jim Standing · Issue 115, Jul/Aug 2020 · pp. 22–24

Products mentioned: fourth element

The competition was something that came to me as a mad idea of how to keep people engaged with diving and using their dive gear - photo equipment was an obvious choice here and I hoped it would bring out the creative side of people while in lockdown. To be fair, most of our team thought i was going a bit crazy, so who else could I contact for a reality check? Saeed - his reaction, “Hell, yes” told me everything I needed to know: that there would be people out there similarly inspired. He helped me to put the fine tuning on the idea, roped in (Sir) Alex Mustard, and then the frankly amazing fourth element marketing team, took the idea and ran with it - developing a concept and identity. We decided on a short term format so it was more like a splash-in event but we had no idea it would be so popular We had just under 450 entries from all over the world and the level of input and creativity…